The Two Hottest Things in America: Cupcakes and Obama T-shirts Released

January 12, 2009

UpwithCupcakes.com launches Cupcakes and Politics apparel line and releases limited edition inauguration t-shirts

BALTIMORE, MD, January 12, 2009 /24-7PressRelease/ -- The Up with Cupcakes apparel brand announced today the release of its signature political cupcake t-shirts. On the eve of the presidential inauguration, the company's launch of their Cupcakes & Politics line releases the collectors' edition "The Two Hottest Things in America: Cupcakes & Obama" t-shirt.

Inspired by her passion for both cupcakes and politics, the original idea for the t-shirts was developed by Sandy Long, owner of Charm City Cupcakes, of Baltimore, Maryland. "These are the two things at the center of my life: cupcakes and politics. Almost everything I read today is about the love of cupcakes or the love for Obama."

The limited edition t-shirt features a highway sign with the words "The Two Hottest Things in America" on the front; the back has an image of a cupcake and an Obama-like campaign symbol. "We created this series as a way for our customers to participate in-and celebrate-the 2009 inauguration 'cupcake style," said Amy Sandbourne, a spokesperson for Up with Cupcakes. "We anticipate that the t-shirt will be one of the store's best sellers."

"The Two Hottest Things in America" t-shirt joins "Friends Let Friends Eat Cupcakes" and "Will Work for Cupcakes," which are two of the store's best-selling items. Building on the brand's core philosophy of creating individual style with a passion for cupcakes, Ms. Sandbourne said that the Cupcakes & Politics Campaign features taglines centered around politics: "Join the Cupcake Revolution," "Cupcakes for President," and "Cupcakes for Change"-all popular styles.

Beginning today, consumers can purchase the inauguration limited edition t-shirts online at http://www.upwithcupcakes.com. In addition, the t-shirts will be carried in select cupcake stores throughout the United States, including Charm City Cupcakes in Baltimore. The t-shirts are available in white, 100 percent cotton, both short-sleeve ($17.95) and long-sleeve ($21.95).

About Up with Cupcakes

Since its founding in 2008, Up with Cupcakes has provided its customers with clothing and accessories that enhance personal style with a passion for cupcakes. What began as one t-shirt has grown to include collectors' edition apparel, note cards, buttons, tote bags, and specialty books. Customers in the United States can shop online at http://www.upwithcupcakes.com or at local cupcake shops that carry the apparel line. By providing great style, value, and service, Up with Cupcakes has become one of the most recognized cupcake apparel brands. In 2009, Up with Cupcakes, LLC, is expanding its bricks- and-mortar presence with retail cupcake bakeries throughout the Nation. For more information, please contact press@upwithcupcakes.com or call (AC-888)731-8968

About Charm City Cupcakes :

Operated by a fourth-generation baker, Sandy Long is the owner of one of the fastest growing cupcake bakeries in the country. With three locations, forty-two flavors, and hundreds of thousands of cupcakes baked, the foundation of every baking lesson comes from the legacy of her great-grandmother (Mama Ida) and her grandmother (Ms. Tisby). Ms. Long's mother (Etta Fay) is credited with the unmatched research and development of new cupcake flavors. Charm City Cupcakes is renowned for being a leader in the industry for its signature mini cupcakes and for having the most flavors of any cup-cake company in America. For more information, please contact press@charmcitycupcakes.com or call (AC-410) 244-8790.