Adding new colour to the men's fashion scene, new label Etiquette has opened its boutique in Elizabeth Hotel to bridge the gap between elegant black ties and stylish workwear.
Founded by architect Lertsak "Oat" Chitvarakorn, the brand presents a collection of menswear rooted in classic tailoring and contemporary fabrics with a defined cut that is representative of the times.
"The different facets of a person is what truly makes an individual. I find those details inspiring to work on. As an architect, proportion and form are fundamental and I enjoy applying those principles after years of studying tailoring to create for my clients. The attention and art that comes with making a suit are quite similar to designing a space to live as both require comfort and identity," Lertsak said.
His showroom and design studio stand out with its stylish turquoise exterior. The interior is a study of understated elegance featuring fine handmade furniture, geometric panels, and handsome flooring made of tortilla wood.
There's an extensive collection of fabric swatches and patterns for making a lapel and lining. A curated collection of ready-to-wear suits are also available.
Lertsak 'Oat' Chitvarakorn.
Pornpravee Neerasingh, Weenukul Neerasingh and Thananthorn Neerasingh.
Chanut Pattanapitoon.
Sombat Tirasaroj.
Kullawit Laosuksri.
Jongkol and Veekrit Palarit.
