Psychology for Digital Behavior Change - Ottawa (2-3 day Workshop)

Date: 11-Oct-16 to 13-Oct-16
Location: University of Ottawa / Ottawa / Canada
Category: Education

During this 2-day workshop, you will learn the essentials of interactive psychology and over 40 behavioral science principles to help you build more engaging and higher converting websites, apps, and digital campaigns.

You will learn how to control users’ attention, boost their understanding, fire-up motivation, build trust, and facilitate decision making, in order to achieve short-term and long-term behavioral impacts. You’ll also learn how to manage user drop-out and retention.

By the end of this workshop, you will be able to reverse-engineer interactive products, fuse science with creative design, and you will know what it takes to build interactive products that are both motivating and usable.

The content is science-based, but presented in plain-language, with practical examples.

Participants who complete this workshop also qualify to take our advanced workshop on psychological architectures.

In our optional 3rd day advanced workshop, you’ll learn psychological architectures – the winning design patterns that drive influential campaigns and technologies.

You’ll gain experience using templates for popular design architectures including gamification, landing pages, habit loops, stages of change, and more.

You’ll learn 10 new feedback psychology principles, and gain experience building multi-stage user journeys.

This workshop is great for professionals working in user experience, interactive design, web design, digital marketing, online advertising, and web/mobile development. Conversion rate optimization specialists and web researchers also love it.

Learn why so many of the world’s leading technology companies, corporations and brands have already attended.

Early registrants can save an extra 20%.

Exhibitors

Brian Cugelman, PhD

Go to event website

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