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Future of Marketing Middle East (FMME) 2017

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Date: 22-Feb-17 to 23-Feb-17
Location: JW Marriott Marquis / Dubai / United Arab Emirates
Category: Media, Advertising & PR Banking, Finance & Investment Conferences & Trade Fairs

The event will provide access to senior stakeholders from a wide-mix of leading corporates at the very forefront of marketing excellence in the UAE and wider Gulf.

Best-in- class winning marketing strategies revealed

The core theme for 2017 is “Winning Market Share and Driving Revenue”.

Hear industry experts from across the region give insights into how to develop robust fit-for- purpose winning marketing strategies that translate into bottom-line commercial success. What sets the best apart from the rest? Attendance at FMME 2017 will give you the answers (and so much more!!).
THIS YEAR’S KEY MACRO THEMES WILL INCLUDE
• Latest global trends in Strategic Marketing
trends covered include Mobile Optimization & Integration; Mass Customisation; Interactivity; Crowdsourcing; Growth Hacking.
• Reinventing the role of the Chief Marketing Officer
redefining the role of CMO to be ‘fit for purpose’ for the modern marketing landscape.
• Shaping your Customer Experience Management strategy to ensure optimal results
mapping the “new’ customer journey, ensuring your employees have the necessary tools to give your customers the service they expect; customer service increasingly the key function to commercial success
• Understanding the latest technology for marketing
technology driving change for marketers; sourcing the technology you need; integrating new technology into existing systems; utilising technology in the most effective way
• Making the most of Big Data: how is the concept of big data impacting the new marketing era; selecting metrics.
• Utilising data science/analytics in the most effective way.
• Artificial intelligence: exploring the new-frontier of marketing.
• Digital Marketing strategies
creating consistent marketing across all channels – learning from the best
• Industry case-study: SME marketing
defining strategies that build brand reputation and brand engagement.

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