Eight Weeks to Product Marketing Mastery: Hands-on Workshop Series

Date: 17-Jan-17 to 14-Mar-17
Location: OPSWAT / San Francisco / United States
Category: Education

Workshop Series 1: “Just Enough” Strategy to Win
Dates: Tuesdays, January 17th - February 7th, 2017
Time: 5:00-7:00pm

In this first four-week series we lay the foundation to arm you with everything you need to create a winning go-to-market strategy or use what you learn to create a compelling venture pitch.

In this workshop, you will learn how to:
-Analyze product/market fit
-Develop a competitive strategy
-Create buyer personas
-Map the customer experience
-Optimize your buying process
-Select the right selling model

Workshop Series 2: “Get Growing Already!”
Dates: Tuesdays, February 21st to March 14th.
Time: 5:00-7:00pm

In the second workshop series, we’ll take the strategy you created to develop an integrated marketing plan you can immediately put into action. The plan will include key programs, activities to drive revenue, encourage active use, and build customer loyalty. We will also cover important metrics so you understand what’s working.

In this workshop, you will learn how to:
-Craft your messaging
-Develop a conversation blueprint
-Implement digital marketing programs to drive demand
-Track and improve customer conversion rates
-Establish thought leadership and influencer marketing
-Build and track customer loyalty

You’ll get hands-on experience in class and apply what you learn to your business—all with the help of seasoned pros and an engaged peer group.

Prerequisites: Just Enough Strategy class, or come prepared to share market sizing, business opportunity, personas, competitive strategy, customer experience, customer buying journey, and selling model for your business.

How much does the workshop cost?
Price is $749 per four-week workshop series. Attend both for $1398 (a $100 savings).

What if I realize I can’t commit to the workshop series?
If you attend the first session and you figure it’s not a good fit, just request a full refund


Jane Willis, Joan Bodensteiner

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