Google Analytics Training - Manchester

Date: 21-Sep-17 to 21-Sep-17
Location: Innospace, The Shed / Manchester / United Kingdom
Category: Education

Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

Who is this workshop suited to?
Digital Marketers, Directors, Managers

What will you learn?   
The basics of Google Analytics
Setting up Site Search, Users and linking to Google Adwords
Understand the key aspects of Analytics
Setting up and using Marketing Tracking
The key reports to use
How to analyse and report
Setting up Profile Filters and goals
eCommerce Tracking and Conversion Reports
Using Funnel Analysis to track conversions on your site
Analyse keywords for SEO and traffic sources
Creating reports and exporting data
Customising your dashboard and creating reports
Applying objectives, KPIs, dimensions and metrics
Just a few of the fantastic organisations who’ve attended our previous training.  

Go to event website

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