Google Adwords PPC Training - Manchester

Date: 21-Sep-17 to 21-Sep-17
Location: 4th Floor, / Manchester / United Kingdom
Category: Education

If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop we will tell you how to create a successful search campaigns and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.  

Who is this workshop suited to?
Digital Marketers, Directors, Managers

This workshop covers:    


How How does Google Adwords work?


What are dynamic search ads?


What is re-targeting, and how do I use it?


Identifying profitable keywords


Taking advantage of long-tail keywords


Tools available to for keyword research


How landing pages can boost conversion rates


How to integrate your PPC activity in with Google Analytics


Set Key Performance Indicators to measure performance


Setting appropriate objectives and goals for your Adwords Campaigns


Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI


How to increase click-through rates (CTRs) and lower costs


Exploring bid strategy & selecting the right bidding strategy for your campaign


Just a few of the fantastic organisations who've attended our previous training     

Go to event website

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