Using Google Analytics For Business Intelligence & Organizational Growth

Date: 26-Jul-17 to 26-Jul-17
Location: Webkraft Academy / Lagos / Nigeria
Category: Education

The primary objective is for participants to understand Google analytics, how it works, implementations, strategies and to also identify Google analytics as a business intelligence tool such that by leveraging Google analytics as a tool, participants will be able to generate more sales, profits, higher returns on investment & organizational growth.

At the end of the training, participants will be able to identify what activities are working and activities not contributing to the growth of the brand/business.

One of the biggest benefits of the digital space is the fact that almost everything is measurable. Tracking a specific goal that you care about is also one of the key features that your web analytics tool can do.

By the end of the class, participants will become Certified Google Analytics Professionals & automatically become a member of the Google Partner Network.

Some of the modules to be covered includes but not limited to:

Understand google analytics & how it works
The Google Analytics layout, Glossary of terms and definitions
Uses of Google analytics e.g. for websites & across different platforms
How type of business might affect how to use google analytics
Setting up goals and conversions on google analytics
Advanced use of google analytics like Facebook ad tracking
Other google tools & integration with google analytics.
Basic Campaign and Conversion Tracking
Advanced Marketing Tools
Advanced Analysis Tools and Techniques

Who Should Attend:

This course is openly available to professionals and individuals who wish to learn more about Google Analytics & how it can be used for business intelligence & growth.

More details about training available on
For Inquiries, Please Call 08175446717 or send an e-mail to

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