10 Blots on the Digital Media Landscape that Marketers Should Heed

The workshop will pose 10 provocative thoughts:

- Digital media are not revolutionary
- Digital marketing is not marketing
- Consumer need for engagement is a myth
- Digital communications lead to unattractive brand behavior
- Digital marketing is obsessed with numbers at the expense of human understanding
- Algorithms make erroneous assumptions and limit choice
- The internet is facilitating the creation of media monopolies
- Social Media works for people not brands
- ‘Content’ is predominantly digital landfill at the expense of big brand ideas
- The language of digital marketing is inflated, specious and vague

You will leave this workshop with:

- A clearer view on the landscape of digital marketing; where to focus, and what to avoid
- Foresight as to what bad brand behaviour looks like in a digital marketing context
- Insight as to how to get more out of your relationships with your agency
- Created the time and space to step back and think about your marketing plans


Richard Longworth

Go to event website