Strategy for Directors

A carefully planned strategy is crucial to the success of every organisation. This intensive course reveals how to create and manage effective company-wide strategies that generate value for your business and its customers.

Gain a practical understanding of the board’s role in developing strategy, learn how to create value for your key stakeholders, appreciate the importance of market analysis and strategic decision-making, and effectively prepare for the implementation of strategies that support and enhance your organisation’s vision and values.

By attending this course you will gain the knowledge and skills to:
- Gain a clear understanding of the director’s role in the development of an effective strategy
- Examine how your board formulates, implements and monitors its business and marketing strategies
- Appreciate the strategic importance of a clear purpose as provided by vision, mission and values
- Conduct an effective situation appraisal and evaluate the relationship between the internal and external environments of the organisation
- Understand the means by which strategic options may be generated and evaluated to arrive at the strategy that will deliver the vision

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