The busy suburbs of Washington DC seem like the perfect place to find a translation company. The DC Metro area has one of the largest and most diverse multiethnic communities in the US. Located in a large glass enclosed office building overlooking a busy street is the headquarters of wisetranslations.com. The company has been in business for nearly 5 years and has seen a surprising increase in business despite many sectors of the economy experiencing a slow down. "This is because many companies are selling their goods or services in other markets such as Europe or Asia that are unaffected. We are here to help bridge the language gap by translating contracts and promotional materials etc", says Austin Smith (sales director for the company). The company has clients all over the world and is not limited in their services like many other translation services. When the company first began the core business of wisetranslations.com was mostly document translations such as medical, legal, and educational transcripts. Today it is an entire range of products everything from marketing brochures in several languages to website localization and much more. Professional translators do far more than simple interpretations of languages. They must accurately express the concepts, ideas and cultural differences between the two languages. "Despite all of the technological advances in translation software programs, there is still one element missing that science can not replace. That is the ability to have an awareness of the sensitive cultural issues that can affect the message to be conveyed", said Austin Smith.

The future looks bright for wisetranslations.com with the global translation industry revenue estimated at nearly $10 Billion US Dollars a year and growing. Thanks to continued growth in the information and technologies sector and the demand for information to be available in every major language. Smith says "We translate in to over a 100 different languages and really take all the proper steps to ensure that every document we translate is completely accurate. Translation is not only the building block of globalization in the modern business world, but also a necessary step of sharing technologies and information." Over the next few years web globalization and site localization are going to be a necessity for any business who wants to expand with the growing world market. It is a proven fact that an internet business can be far more effective if it offers products or services in the user's native language.

Globalization presents a whole new set of challenges such as converting your marketing materials, website, and other relevant information in to the target market language. Having a company such as wisetranslations.com who has the infrastructure and experience can really help you and your business avoid costly mistakes. Offering 24hour live customer support is just one way they are able to serve customers across the world and 24 time zones. "Your message should not be lost in translation to your customers and our message is clear to our customers that we are always here for them" Smith says. It is undeniable that globalization is the wave of the future and those who embrace the change will find success through the changing business market. The United Nations has estimated that the world's population today is nearly 6.7 billion and has projected that by 2050 that number will be 9.2 billion. As the population grows, so does the demand for information and the need for people to communicate across languages. The translation business will likely not see a slowdown anytime soon. For more information on wise-translations visit their website at www.wisetranslations.com.