Building a Rich & Helpful Buyer Persona - Lunch & Learn

Within this session, we are going to look at research methods online and offline, the right questions to ask from your existing or future customer and build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable for building a relevant brand and picking the right channels to talk about it.
Outline of the workshop:
What is a persona?
Segmentation – Exercise
Research tools online
Provisional persona – Exercise
Interview practice in groups


Orsi Toth

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