How to get coverage for your brand?

We all know that a good public relations strategy and deployment is one of the most (cost) effective tools you can harness to attract new customers, greater awareness of your brand, generate more sales and provide the advantage over competitors. But, how do you go about it?

This workshop will give you an intro into Public Relations, providing you with all the practical PR skills required to get your brand published in the media and make a real impact on your small business.


Takeaways
What PR is and why bother

Identifying media to target

How to approach journalists

How to write a press release (and when not to bother)

How to become more newsworthy



Prereqs & Preparation
Attendees who will benefit the most from this workshop will already have a running business. No prior experience or knowledge of PR is required.


Refund Policy
I understand that, sometimes, plans change. If you can no longer make it to the workshop, please note that tickets to this event are non-refundable, but fully transferable. In other words: if you can’t attend, send a friend (but you’re SO coming…)

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