Commercial Finance Leader Hires Phillips to Drive Big Data Analysis for Better Client Service and Retention

/EINPresswire.com/ -- ATLANTA, GA -- (Marketwired) -- 01/18/16 -- Further establishing its reputation as a leader in asset-based lending and factoring, Bibby Financial Services brings in the New Year by announcing the hire of Feon Phillips as Analytics and Data Management Officer. This key hire reflects the company's continued commitment to better understanding and meeting the needs of its current and potential client base by harnessing big data within the organization.

Bibby Financial Services saw substantial growth in 2015, and expects this momentum to continue into 2016. The company serves thousands of clients with unique and flexible funding solutions. The company anticipates that implementing a strategy that can analyze large amounts of data will help the company better manage risk, improve operations, increase client retention and profitability and ultimately make more insightful decisions.

As a seasoned marketing analyst with more than 15 years of experience, Phillips will use her analytical insights and leadership skills to analyze data records for a variety of industries in North America. She will be responsible for supporting customer acquisition and retention efforts through business intelligence. Phillips previously held the role of Director, Marketing Analytics at Popeyes Louisiana Kitchen Inc. and brings financial services industry expertise from her recent role with CAN Capital. Phillips is a lean six sigma black belt and has earned a Master of Science in Business Analysis from Georgia State University.

"Feon's background and expertise aligns perfectly with our need for market insight," says Leigh Lones, Chief Executive Officer of Bibby Financial Services Americas. "As an accomplished marketing analyst, we are confident that she will provide strong insights which will drive growth and innovation within sales and marketing."

About Bibby Financial Services
Bibby Financial Services, a worldwide market leader in business financing solutions, supports businesses of all sizes in virtually every industry with flexible, customized funding solutions. With its asset-based lending and factoring products, the company provides clients access to the working capital needed to grow and support their businesses. Bibby Financial Services is proud to have helped more than 8,900 clients grow their businesses by providing more than $1 billion in funding across the globe. It operates offices in seven North American cities and 16 countries. Bibby Financial Services is a subsidiary of The Bibby Line Group, a privately held company established in the United Kingdom in 1807. For more information, please visit www.bibbyusa.com or www.bibbycanada.ca.

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