Google PPC for eCommerce ( Google Shopping)Training - Manchester

Date: 21-Sep-17 to 21-Sep-17
Location: Innospace, The Shed / Manchester / United Kingdom
Category: Education

If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop we will tell you how to create a successful search campaigns and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.

** Multiple dates are available. Please check registration section for details.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

How does Google Adwords work?

What are dynamic search ads?

What is re-targeting, and how do I use it?

Identifying profitable keywords

Taking advantage of long-tail keywords

Tools available to for keyword research

How landing pages can boost conversion rates

How to integrate your PPC activity in with Google Analytics

Set Key Performance Indicators to measure performance

Setting appropriate objectives and goals for your Adwords Campaigns

Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI

How to increase click-through rates (CTRs) and lower costs

Exploring bid strategy & selecting the right bidding strategy for your campaign

Go to event website

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